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Credit unions are not-for-profit financial cooperatives.
Credit unions exist to serve members of a specific group within a community and unlike most other financial institutions, credit unions do not issue stock or pay earnings dividends to outside stockholders.  Instead, earnings are returned to members in the form of lower loan rates, higher dividends on deposits, and fewer and lower fees.

Credit unions exist to help people.
The goal of credit unions is to serve its members well.  And because credit unions are designed to serve a specific group within a community, credit unions are generally specially equipped and its products and services designed to meet the sometimes-specialized needs of its members.  In fact, many members can expect that their credit union will be there for them in bad times, as well as good.  Based on this premise of serving a specific group within a community, credit unions and their employees often get involved in community activities by donating money, time and resources.

Credit unions are designed to give members equal access.
Each credit union is governed by a volunteer board of directors, elected by and from the credit union’s membership. Credit unions are an economic democracy with each credit union member having equal ownership and one vote — regardless of how much money a member has on deposit.  At a credit union, every account holder is a member and, in turn, is a shareholder and an owner.

Credit unions are an all-around benefit!
Members of credit unions benefit in a number of ways from their access to competitive products and services to the financial benefits found in lower loan interest rates and higher interest on deposits.

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